If you ever try to buy anything off the Internet, chances are you’ve probably looked at reviews first before making a decision. If this is how you normally buy stuff online, rest assured, you’re not alone. In fact, the vast majority of people at least consider external sources, like review sites, or reading sites, before they make their ultimate decision on a purchase. This has been the trend for quite some time now.
As you know, more and more people own mobile devices like tablets and smart phones. Accordingly, they’re not far from reference sites that can help them gauge the benefits and disadvantages of particular products or services that they’re thinking of buying. This is both a blessing and a curse.
If you’ve ever bought anything online, chances are you’ve probably looked at reviews, and it’s not uncommon for you to be quite skeptical about some of those reviews. In fact, if you read through the lines, it might even seem that the review is one-sided.
You are not imagining things. You’re not seeing things. Your mind isn’t playing tricks on you. This actually happens because a lot of the software reviews, as well as product reviews out there, are actually pieces of commercial content. In other words, they were put there and specifically composed to get you to do one thing and one thing alone: to buy the product supposedly being reviewed.
What’s wrong with this picture? Three words: conflict of interest. There are two interests here, the interest of the person who wrote the review is, obviously, to sell you on the product. The person couldn’t care less whether the product benefits you or not. The person definitely doesn’t care whether you get maximum bang for every hard-earned buck you spend buying the product being reviewed.
You, on the other hand, want to make sure you make the right decision. You want to make sure that you get the most value out of the money that you’re going to be spending. It’s very hard to earn dollars; it’s very hard to earn money, you know that. That’s why you want to guard the value of your money.
Unfortunately, if the interest of the person behind the review is to simply sell you on the product, chances are, you’re going to be settling on cents on the dollar, you really are. Maybe the product only solves 60% of your needs. You’re on your own when it comes to 40% of your other needs.
To avoid this unnecessary drama, you need to know how to find the hallmarks of truly trustworthy reviews for the type of product or software you are shopping for. What follows are the six hallmarks of truly trustworthy software reviews for multi-level marketing automation software.
If you run a multi-level marketing program, you know there’re so many different things that can go wrong. You know what’s at stake; you know that the reputation of your program as a whole depends on how smoothly your program is managed. Increasingly, this is being handled by software, and this is why you need to be very careful regarding the types of MLM software reviews you read online. They’re not created equal. In fact, the vast majority of them are for all intents and purposes, worthless to you as far as your business interests are concerned.
Here are the six hallmarks of MLM software reviews that you can trust:
They are not obviously focusing on one product over others
One dead giveaway of a worthless product review is that the vast majority of the review, in terms of word count, is dedicated to one product. The review is supposed to be reviewing ten products, but you know something is wrong when 30% or more of the text is just devoted to one of those ten products. Good reviews, at least the trustworthy ones, evenly space out the words in the review. All the products being reviewed get equal attention. Pay attention to this.
They focus on both positives and negatives
Beware of reviews that only focus on the positives of a product and has nothing negative to say about the product. A very common variation of this is when the review seemingly says negative things about the product, but when you read between the lines, and you think about the supposedly negative traits of the product, it turns out that they’re not that negative at all. Don’t fall for this trick. This is a very common trick being pulled by reviews that suffer from a conflict of interest. Be on the lookout for this very imbalanced and biased treatment.
The negatives mentioned are substantial
As mentioned above, one of the most common tricks in creating some seeming form of balance in an otherwise imbalanced and biased review is to trot out some supposed negatives. Upon closer inspection, the negatives are rather shallow. In many cases, they don’t even apply to most consumers’ situations. Don’t fall for that trick. Real reviews focus on substantial drawbacks. In other words, the disadvantages of the product are real. They go to the core value of the product.
Now, this doesn’t mean that you shouldn’t touch the product. This doesn’t mean that you should look for something else, but this does go a long way in showing you that whoever wrote the review did their homework. Their service is to the truth, not to make a few bucks off you.
They feature actual screenshots
When you’re looking through MLM system reviews, be suspicious of reviews that are all text. If all you get is a textual description, it’s anybody’s guess whether that description is accurate. You would be more justified in placing your trust in a reviewer who actually took screenshots of the software.
They walk you through the actual process
A great review walks you through the decision-making process. They also lay out the different parts of the software that you would be using. This is very useful because, chances are, such reviews don’t leave anything to imagination. They don’t overlook what would otherwise be a crucial detail that may impact the overall value of the product as far as you are concerned.
Written in plain English instead of technical jargon
Be very suspicious of reviews that go out of their way to try to “impress” you with technical jargon. The more ten-dollar words they throw your way, the more suspicious you should become. In fact, you should be skeptical of reviews that are so technical in nature that they can easily be boiled down to a simple statement: Just trust us, we know what we’re talking about.
If you feel you’re being pushed to just simply trust the reviewer, close the window and look for another review. It’s really that simple.
By paying attention to the six hallmarks described above, you can go a long way in avoiding problematic MLM software purchases. Make no mistake about it, your MLM empire needs to run smoothly. If you build your empire on the sand of faulty MLM software due to misplaced trust on the wrong reviews, you only have yourself to blame.