The word automation is on the lips of all sorts of professionals in all sorts of industries. It seems like in this day and age, people can’t get enough of the concept of automation. I mean, what’s not to love? You’ve set in motion software that never complains. It crunches data 24 hours, 7 days a week, 365 days in a year. It never goes on strike. It never asks for a raise. It never gets sick. It’s a system builder’s dream come true. It definitely is a profit-driven organization’s ideal solution.
However, as you probably already know, there are many things that look great on paper that are not quite ready for prime time. The moment you try to implement them; they start falling apart and in many cases, you end up in a worse place after automation than when you begin.
Keep this in mind because it’s too easy to get brain fog, so to speak, regarding what would otherwise be viewed as a “hot” subject and believe me, automation, especially in the MLM software industry is quite a hot topic. People can’t get enough information about upgrading and automating their MLM software system.
The problem here is you really only have one chance to get it right. Seriously. You have to get it right; otherwise, you don’t get another chance again. We’re not talking about not getting another chance to install software. I’m talking beyond that. I’m talking about hanging onto your business.
In the MLM business, you only have one chance to get your brand right. People will just give you the time of day once.
Why is this?
Well, as you probably already know, multi-level marketing doesn’t exactly have a solid-gold reputation. This is because early adopters years, if not decades, ago were total, shall we say, frauds, scumbags, untrustworthy people. A lot of them ran scams and, to this day, a lot of consumers mistakenly lump well-run, completely honorable and trustworthy MLM businesses with scams.
It’s an outrage, and it’s totally unfair; however, that’s the reality we have to live with. Even if you can account for and pay for every penny that goes through your system, none of that matters because people automatically assume that MLM means people somehow, someway get shafted. That doesn’t necessarily have to be the case, and it’s not the case with your business because you run a professional, honorable business.
However, the bottom line is there is really no room for suspicion in this industry. You just have one chance of getting your brand right, and if anything in your organization from your paperwork to how you recruit people to how you account for people’s performance and the money due them is off, even by a few pennies, the suspicions come out. The skepticism starts to sink in and, suddenly, what began as a solid-gold brand starts getting looked at by suspicion. It’s only a matter of time until your network falls apart because people no longer trust the brand.
This is why it’s really important when thinking of automating your MLM software to always consider the concept of trust building. This should be the North Star of any kind of discussion regarding MLM system integration, implementation or transition. You have to shed light on your operations.
This transition to a fully automated system must build up your brand. It must make all the suspicions go away. It should make people less skeptical. This can lead to an ever-increasing amount of trust.
As you probably already know, if you’ve been doing this for a few years now, the multi-level marketing or selling system runs on trust. If people trust that they will get paid, or they would get a solid product, they would want to join your network. They would want to continue buying from your network. This leads somewhere.
A larger network means more value. People would start doing business with you because they know from the experience of their friends and family that you’re not going to shaft them. You’re not going to rip them off. You’re not going to defraud them. You’re not engaged in scamming people.
Since they are naturally suspicious and skeptical of other MLM brands, you smell like roses. They would rather do business with you because they don’t want to roll the dice and gamble with other lesser brands. This larger network means a higher level of perceived value, which means cheaper member acquisitions. Funny how that works, right?
In the beginning, you probably would have to spend a lot of dollars and a lot of time trying to recruit members. Subsequently, as word gets out that your system actually delivers solid value, and that you don’t cheat anybody, it becomes easier and cheaper to get new members.
In fact, your member acquisition costs might drop down to zero because people come out of their own volition. They seek you out. You don’t even know where they came from; however, they rush to you because they want to do business. They want to become part of your downline. They want to become part of your network, and this all comes about because people trust you.
The Bottom Line
The bottom line here is that your MLM system is a business and, like any business, you’re trying to make a profit. There’s no shame in that game. No need to apologize or make excuses for wanting to make money.
Understand that you will only generate a tremendous amount of profits if there are enough people that trust your brand. Your guiding principle should then become clearer: more profits simply come from more trust.
How do you gain more trust? Again, it’s very simple. You earn it by providing solid value. You earn it by not ripping off people. You earn it by being highly transparent, accountable and numbers-driven. This is why it’s not a question of whether you should automate or not. It should be a question of how you should automate. If you do it in a very sloppy way, regardless of your best intentions, you might end up going out of business.
It’s a dog-eat-dog world out there. It’s really highly competitive and there’s a lot at stake. You can’t afford to roll the dice. You can’t afford to act rashly or impulsively.
Every move has to be carefully thought out. Every move has to be calculated to maximize the trust both of the end user buying the products and services provided by your organization as well as the levels of network sellers. Everybody has to be on board. Everybody has to have skin in the game.
Otherwise, it’s anybody’s guess, whether your MLM organization will continue to survive for long.
This is a trust-driven industry. The sooner you realize that, the sooner you would have the right parameters for proper MLM software automation and integration.